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Sainsbury's Chop Chop

The expansion of a 60 minute delivery service for Sainsbury’s

 

Introduction

In January 2017 I joined a project team dedicated to creating a new service for Sainsbury’s that delivers up to 25 items in less than 60 minutes. Since March 2017 I have been the sole product designer on the project, helping the team take the proposition out of trial, rolling out to 5 stores covering all of London zones 1 & 2 which included a brand refresh. More recently we have rebranded the service to bring it closer to the Sainsbury's master brand.

 
 

Design process

The project team partnered with Pivotal Labs to benefit from their experience in lean startup methodology. We continuously refined our service hypothesis by prototyping and testing rapidly, building and releasing improvements frequently, whilst monitoring the service performance.

 
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My Role

Working as a Product Designer within a project team of 11 people, I am in charge of conducting research and facilitating all design decisions made on the project.
I work across the customer facing products, including the iOS and Android customer apps, but also on our service management tools (iOS picker app and merchandiser tool website).

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I find it very important that everyone on the team has an input and feels invested in the product from a business and customer perspective. When we are working on a new feature, I always make sure to include the whole team throughout the whole design process. From running a ‘design studio’ where the whole team can sketch out solutions for a particular problem or feature, to bringing the engineers to user testing sessions.

Team collaboration

 

Continuous Iteration

We are constantly working as a team to come up with new features and ideas, whether it be improving the user experience of the app, increasing conversion or finding ways to help our colleagues make the service better and more reliable.

The guest checkout journey for iOS required a whole rework of the checkout experience. In the new flow, customers are able to purchase their groceries and checkout seamlessly using Apple Pay. After the customer has checked out they are given the opportunity to create account.

The guest checkout journey for iOS required a whole rework of the checkout experience. In the new flow, customers are able to purchase their groceries and checkout seamlessly using Apple Pay. After the customer has checked out they are given the opportunity to create account.

 
 
 

Design System

 

8pt Grid
Throughout the app I have aligned to the 8pt grid. This not only helps drive consistency but also means there is less time pairing with the engineers making minor tweaks to any new features

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Colour
Strict use of the Sainbury's digital colour palette

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Typography
Official Sainsbury's font used for headings and CTA's, respective iOS and Android system fonts used for body copy

 
 

Final UI