About me

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.


I’m Tom Springall, a Product Designer living and working in London. Currently at Sainsbury’s where I design, prototype, test and deliver high quality customer facing products in a highly collaborative product team.
I feel lucky to wake up every morning doing something I love and feel agitated when I am not learning or developing as a designer.


Senior Product Designer

Jan 2019 - Present

Sainsbury's Chop Chop

Senior Product Designer

In January 2017 I joined the Chop Chop team as a product designer. The team were initially based at Pivotal Labs, a digital consultancy where we learnt how to run effectively as a startup and learn best practices when it comes to working in an agile team. From March 2017 I was the sole product designer on the project, where I was in charge of conducting user research and facilitating all design decisions.
In June 2017 the project team moved back to the Sainsbury's head office where we taught and demonstrated our ways of working to the rest of the business.

I have helped drive the product to be a great and highly competitive service in the digital groceries convenience space. My involvement in the project has included:

  • Working alongside Senior Product Managers and stakeholders, discussing strategic decisions that have helped shape Chop Chop
  • Presenting to team members and senior stakeholders, guiding them through the flow, rationale and evidence that supports my design decisions
  • Collaborating with our brand and marketing teams to ensure that what we are creating aligns with our wider ecosystem and brand proposition
  • Taking the proposition through a brand refresh and a complete rebrand

Jan 2017 - Jan 2019


Product Designer

I joined the Sainsbury's design team as a UI Designer, later progressing in to a Product Designer. During the first year and a half I worked across a wide variety of projects including the Sainsbury's design system, creating an iconography suite and helping to define the future vision and experience for the groceries website.

July 2015 - Jan 2017


Web Designer

I worked along side the marketing team to provide all digital needs for several online sports betting websites. This included website re-designs, landing pages, email templates and banners.

April 2013 - July 2015

React Marketing

Junior Web Designer (Internship)

This was a new position for the company to meet the needs of clients requiring tailor-made websites. In this time I consulted directly with the clients to design and build the websites to meet their business needs.

June 2011 - Sep 2012